SPM for Willy Chavarria x adidas collaboration
SPM for Fear Of God Athletics x adidas collaboration
Into the Metaverse was adidas first time ever creating and building in the virtual Metaverse and digital NFT space. Teaming up with gmoney, Bored Ape Yacht Club and PUNKS Comic to create an adidas Originals NFT. Holders of that NFT would then gain access to exclusive product at no additional cost. The adidas Into The Metaverse NFT would go on to sell out within hours bringing in the company an additional 22 millions in profits.
Product marketing for APP and ACC
A multi season/year cross category collaboration between adidas Originals lifestyle, adidas Performance Basketball and Eric Emanuel. Highlighting the best of both on court and in the streets during key moments like McDonalds All American Game.
Product marketing for APP
Honoring Black Excellence is an adidas initiative celebrating the achievements of Black individuals, and Black culture as a whole.
2022 was the second year of HBE and we partnered with Jamiah Hargins in Los Angeles to highlight and amplify his story. Jamiah is a solcial entrepreneur, community leader and self-proclaimed “gardengineer” fighting to eradicate food inequity in black and brown communities throughout LA.
Team Lead, Product Lead, and Brand Partner relationship manager
Honoring Black Excellence is an adidas initiative celebrating the achievements of Black individuals, and Black culture as a whole. Through the year, we highlighted four honorees from different sports, offering a platform to give back and share their stories.
Team Lead, Product Lead
Custom hand cut and stitched deerskin collar
Re-purposed Menswear and Accessories
Inspired by the rise of sustainability and taking something old and making it new. This collection consists of re-purposed vintage army sleeping bags and tents deconstructed, then reconstructed into a variety of things from bags to jackets to pants.
Tech Pack for mens hooded trench jacket with drawstring pull closures, waist pockets and Velcro closures are sleeves hem.
Tech pack for mens hooded trench jacket with drawstring closures, two waist pockets and Velcro closures at sleeves hem.
This project happened when I came across a pile of old Levis 501 jeans and two small pieces of Pendleton buffalo check wool fabric about the size of a babies blanket. My inspiration of mixing the two fabrics was right here in the city that raised me. The outdoors that surrounds the inner city of Portland, OR is full of forests and trails that I grew up on. It's the perfect balance of the outdoors and the bustle of the city. Utility/Workwear that is functional and fashionable. This is my interpretation of the perfect "Portland" Shirt.
Shirt details: Six front chest pockets, western style shoulder yoke, reinforced back yoke, reinforced elbow patches with traditional Japanese hand stitched sashiko detail, rivet snaps down from placket and at sleeves cuff and a scalloped hem.
Pant details: Made from Italian silk/cotton blend fabric, slight drop crotch, cropped length, double welt front pockets, button fly, back reinforced yoke, back slit pockets in yoke seam
Tote bag: made from a pair of Levis 501 jeans, belt strap natural leather handles, solid brass rivets and bandana binded opening
(Concept and idea, patterning, construction)
